January ’10 Ratings: HLN Loses Some Steam

By kevin Comment

In a January marked by political news and the earthquake in Haiti, HLN was unable to continue the overall growth it saw through the end of 2009.

Total day (Mon-Sun): 302k total viewers / 130k A25-54
Prime (Mon-Sun): 513k total viewers / 173k A25-54

Year-over-year, HLN’s January averages were down in Total Viewers and the A25-54 demo for total day (-10% and -14%, respectively) and, to a greater extent, primetime (-24% and -28%).

HLN topped MSNBC in the total day demo. At 8pmET, HLN’s highest rated show “Nancy Grace” was the #2 program in its time slot in the demo as was “Morning Express with Robin Meade.”

Press release after the jump…

As HLN approaches the fifth anniversary of its 2005 revamp to personality-based programming in primetime, it continues to celebrate ratings successes across the board. HLN beat MSNBC in total day in 25-54 (130k to 122k). Morning Express with Robin Meade placed second in 25-54, beating MSNBC’s Morning Joe (166k to100k). Nancy Grace continued its reign as HLN’s highest-rated program, overpowering Countdown with Keith Olbermann in adults 25-54 (283K to 267k). In its fourth month, The Joy Behar Show posted its best monthly deliveries yet among both total viewers (687k) and adults 25-54 (188k). The Joy Behar Show also posted 42% growth among total viewers versus last year (the most growth of any 9 pm cable news show).