Jake Tapper Boosts CNN’s 4pm Hour

By Chris Ariens Comment

After a slow start, Jake Tapper’s new CNN show “The Lead” is giving a lift to CNN’s 4pm hour. After a month on the air — including an extraordinarily busy news week last week which gave CNN some of its best numbers in a decade — the show is averaging 689,000 total viewers and 209,000 in the demo, through Monday’s show.

“The Lead” is up +28% in total viewers and up +62% in the demo compared to the same period last year on CNN. The show is in second place among cable networks ahead of MSNBC but trailing Fox News’s “Your World with Neil Cavuto” which has led the timeslot for 11 years.