Way back in 2008, the political newspaper and website Politico announced that it was getting into the TV news business with Politico TV.
As our sister blog FishbowlDC noted at the time, the idea was to re-brand an existing program on WJLA, a local DC station owned by Allbritton Communications, which also owns Politico.
Politico TV failed to catch on however, and the idea faded away, along with trademark filings filed by the company.
Late last year however, Politico filed a new trademark application with the U.S. Patent and Trademark Office covering “Politico TV.” The filing is a “1B,” which means that the company has intent to use it.
With 2012 being an election year, this is as good a time as any to try and launch a new politics program. The only question is where a “Politico TV” could live. The company could try again with an Allbritton TV partner, or it could launch an online product of that name. Another possibility is that Politico could team up with a cable news channel… all of which have become politically-focused anyhow.