Is NBC Looking to Give Billy Bush Major Role at Today?

By Mark Joyella 

Could Access Hollywood host Billy Bush be moving to the 9 a.m. ET hour of Today?

Sources tell The Hollywood Reporter despite having signed a new deal with Access, Bush is being “courted” to join Today as the “lead host” of the 9 o’clock hour:

Hiring Bush would signal both a further tilt toward celebrity coverage and away from traditional news at that hour and the likely end of rumors about Josh Elliot taking on a major role at Today. Access producers are said to have already put out feelers about possible replacements for Bush should he decide to head east. (NBC declined comment.)

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NBC continues to focus on Today as the morning show makes progress in its battle to reclaim the top-rated title from rival Good Morning America. “What is going on at the moment at Today is getting everything right for Rio,” Andrew Tyndall told THR. “That is when I expect it to be able to cash in conclusively on GMA’s slippage.”

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