Nielsen is out with its Total Audience Report for the first quarter of 2015. In it, researchers break down how consumers connect with different devices and platforms. TV still takes the cake. In the first three months of 2015, TV reached 209,358,220 adults (18+), or about 87 percent of the available audience. That compares to a reach of 167 million using Smartphones (nearly 70 percent of the available audience). Not surprisingly, for the 18-34 age group, digital devices consume almost as much time as TV viewing, according to Nielsen.
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