How Did ‘The Lead’ Do During Week One?


By Merrill Knox Comment

Ratings are in for the first full week of “The Lead,” CNN’s new 4pmET program anchored by Jake Tapper. The show averaged 352,000 Total Viewers and 78,000 A25-54 viewers for the week, putting it in last place in its time slot among the cable news networks. Friday’s show was the lowest-rated of the week, drawing 258,000 Total Viewers and 68,000 in the demo.

The show was down -32% in Total Viewers and -33% in A25-54 viewers compared to the same week last year. Compared to the previous week, which saw the election of a new Pope, the show was down -39% in Total Viewers and -44% in the demo.