Just to give you a sense of what the Jodi Arias trial has meant for cable news viewership, take a look at Tuesday’s 2pm hour. As the devastation in Moore, OK was still settling in, 1,000 miles to the west Arias was asking a jury to spare her life. While Fox News and MSNBC remained with storm coverage, HLN and CNN both carried Arias’ comments which began at 1:56pmET. Arias spoke for about 20 minutes. HLN won the 2pm hour Tuesday. In fact the network beat the combined averages of Fox News and MSNBC in both total viewers and the demo. Now you know why HLN has become the new CourtTV.
- 2pm hour, Tuesday May 21 (Total Viewers / A25-54)
HLN: 2,227,000 / 620,000
CNN: 964,000 / 332,000
Fox News: 1,488,000 / 270,000
MSNBC: 337,000 / 111,000