Back in February, when longtime TV newser Greta Van Susteren announced her new gig as chief national political analyst for the local broadcast station company Gray Television, she added that she also had a couple nationally syndicated shows in development as part of the new deal.
A new Sunday public affairs program must have been one of them.
Gray announced the launch of Full Court Press, hosted by Van Susteren, which will air across Gray’s local stations in 91 markets, primarily in the midwest and southeastern United States. Gray’s station include the first or second highest rated television station in 85 of the 91 markets, covering between 20 and 25 percent of all U.S. TV households.
Those stations just so happen to be located in election battleground states, such as Iowa, Arizona and Florida.
Van Susteren is speaking about her new show this afternoon at the NAB Show, which is being held this week in Las Vegas. The annual show is put on by the National Association of Broadcasters.
We are currently currently on site at NAB, covering the conference for Adweek and TVNewser.
The veteran cable-turned-local broadcast newser was also in the news recently based on reports that she’s in arbitration with NBC News nearly two years after she left the company, and its politics-focused cable channel MSNBC.
According to HuffPost reporter Yashar Ali, Van Susteren, who’s a lawyer, had approached NBC News with the claim that her former MSNBC show For the Record with Greta, “didn’t get sufficient backing from the network and didn’t have a chance to succeed,” unlike other MSNBC talent, she “didn’t get sufficient promotional support for their programs.”