Headline News is on track to post its best total day delivery in history. A Headline News spokesperson says the growth is thanks to “double-digit gains from 7p to midnight in signature programs Glenn Beck, Nancy Grace and Showbiz Tonight.”
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Headline News Averaging Most Total Viewers on Record Year-to-Date –aided by Double-Digit growth in July.
Headline News Attracts More Unduplicated P25-54 Viewers than FNC and MSNBC in July.
HLN is currently on track to post its best P2+ total day delivery in history aided by double-digit gains from 7p to midnight in signature programs Glenn Beck, Nancy Grace and Showbiz Tonight.
July 2007 vs. July 2006
7p Glenn Beck up 60% in P2+ (295k vs. 184k) and up 11% in P25-54 (111k vs. 100k)
8p Nancy Grace up 24% in P2+ (572k vs. 463k) and up 50% in P25-54 (209k vs. 139k)
9p Glenn Beck up 62% in P2+ (359k vs. 221k) and up 30% in P25-54 (113k vs. 87k)
10p Nancy Grace up 36% in P2+ (387k vs. 285k) and up 52% in P25-54 (167k vs. 110k)
11p Showbiz Tonight up 46% in P2+ (333k vs. 228k) and up 38% in P25-54 (155k vs. 112k)
Again in July, HLN outperforms FNC in P25-54 cumulative audience. This is the 5th time in 2007 that HLN has placed 2nd to CNN in the demo, leaving MSNBC in third place and FNC in fourth
P25-54
CNN 26,567,000
HLN 24,285,000
MSNBC 23,320,000
FNC 22,501,000
P2+
CNN 58,850,000
FNC 51,557,000
HLN 51,295,000
MSNBC 49,268,000