‘Good Morning America’ Wins Saturdays for the First Time Ever


By Chris Ariens Comment

gmaweekendThe Saturday edition of “Good Morning America” is enjoying some of the same success as the weekday programs. For the 2012-2013 season, and for the first time ever, “GMA” was the most-watched Saturday morning program. And they did it with the strongest numbers ever since debuting in its current format 9 years ago.

“GMA Saturday” was the only morning newscast to grow over the previous season: +10% in total viewers and +2% in the demo. NBC’s “Saturday Today” was flat in viewers and down -4% in the demo while “CBS This Morning” Saturday  was down -1% and down -7%.

On Sunday’s “GMA” remains in third place behind venerable “CBS Sunday Morning,” which had its best season ever (more on that tomorrow) and NBC’s “Today.” Still, “GMA” grew its Sunday audience: +12% in viewers and +2% in the demo.

2012-2013 Saturday Averages:

  • Total Viewers: ABC: 3.647M / NBC: 3.512M / CBS: 1.742M
  • A25-54 viewers: ABC: 1.223M / NBC: 1.212M / CBS: 595K

2012-2013 Sunday Averages:

  • Total Viewers: CBS: 5.452M / NBC: 3.280M / ABC: 3.225M
  • A25-54 viewers: CBS: 1.688M / NBC: 1.089M / ABC: 1.015M