‘Good Morning America’ Wins Saturdays for the First Time Ever

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By Chris Ariens Comment

gmaweekendThe Saturday edition of “Good Morning America” is enjoying some of the same success as the weekday programs. For the 2012-2013 season, and for the first time ever, “GMA” was the most-watched Saturday morning program. And they did it with the strongest numbers ever since debuting in its current format 9 years ago.

“GMA Saturday” was the only morning newscast to grow over the previous season: +10% in total viewers and +2% in the demo. NBC’s “Saturday Today” was flat in viewers and down -4% in the demo while “CBS This Morning” Saturday  was down -1% and down -7%.

On Sunday’s “GMA” remains in third place behind venerable “CBS Sunday Morning,” which had its best season ever (more on that tomorrow) and NBC’s “Today.” Still, “GMA” grew its Sunday audience: +12% in viewers and +2% in the demo.

2012-2013 Saturday Averages:

  • Total Viewers: ABC: 3.647M / NBC: 3.512M / CBS: 1.742M
  • A25-54 viewers: ABC: 1.223M / NBC: 1.212M / CBS: 595K

2012-2013 Sunday Averages:

  • Total Viewers: CBS: 5.452M / NBC: 3.280M / ABC: 3.225M
  • A25-54 viewers: CBS: 1.688M / NBC: 1.089M / ABC: 1.015M
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