It was a year ago this week that ABC’s “Good Morning America” learned it had unseated “Today” as the leading network morning show. While “GMA” has gone on to win most weeks since, the race is still tight. That’s why ABC News president Ben Sherwood tells his team to play like they’re still behind.
In a B&C cover story, Sherwood tells Andrea Morabito, “My message to them repeatedly is when you knock the champs down who’ve been champs for 16-17 years, they get back up and they throw even tougher punches.”
“GMA” Senior EP Tom Cibrowski doesn’t think the morning shifts are over yet. He’s spent most of his 10 years with the “GMA” in “Today’s” shadow: “I think if you spend a long time at No. 2, you build those genes, the DNA becomes part of your structure that you’ll never lose, you’ll never stop being scrappy, you’ll never stop looking at your show as coming from behind.”