‘Good Morning America’ Leading ‘Today’ for the Week

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By Chris Ariens Comment

With Thursday’s fast-national Nielsen numbers now in, “Good Morning America” is in a position to win the week. This comes as “Today” regained the top spot last week. As of Thursday’s show, “GMA” has a 236,000 total viewer lead for the week. “Today” is still leading with younger viewers. If “GMA” takes the week it will be a “clean” win as both show’s primary anchors were in. When “GMA” won the week of April 9, Matt Lauer was on vacation.

There is one exception: today. Viewers may have been asking ‘where in the world is Matt Lauer‘ this morning? Well, he had the day off, and Carl Quintanilla was sitting in. The May sweeps period began Thursday and, while it’s happened before, it’s unusual for anchors — and just about anyone who works at a local news station — to take off during Sweeps. Meanwhile, at GMA, Robin Roberts Tweeted that she flew to Los Angeles on assignment after yesterday’s show and took the red-eye back to be on this morning.

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