Gibson Retires, Sawyer to ‘World News': The Ratings

By Chris Ariens Comment

With Diane Sawyer’s shift from mornings to evenings come January, we wanted to see how the ratings stacked up for both ABC dayparts against the competition:

• Season-to-date (Sept. 22, 2008 – August 23, 2009), #2 morning broadcast “Good Morning America” is averaging 4.351 million Total Viewers, down 4% during the same period last year (4.534 million).

The #1 morning show, NBC’s “Today,” leads GMA by 25% (1,086,000) in Total Viewers, up from a 23% (1,029,000) lead during the same period last season.

• Season-to-date (Sept. 22, 2008 – August, 30 2009), #2 ABC’s “World News” is down 4% in Total Viewers and down 6% in A25-54 viewers versus the same period last season.

The #1 evening show, “NBC Nightly News” is up 1% in Total Viewers and up 4% A25-54 viewers and has increased its Total Viewer advantage over “World News” to 10% (+812,000) versus a 4% lead (+363,000) during the same period last season.

“World News” also has the biggest year-to-year declines among the three evening newscasts (NBC +1%, ABC -4%, CBS -1%).