Move over, Humanitarian Bowl.
Get ready for the Famous Idaho Potato Bowl!
The Idaho Potato Commission will sponsor the Boise bowl game through 2016, as part of a new six-year name rights deal.
“We’re proud to support a bowl that has become a national showcase for the State of Idaho,” said Frank Muir, President and CEO of the Idaho Potato Commission. “It’s the perfect opportunity to reinforce the health and quality benefits of Idaho potatoes to a national audience while supporting a game that has generated significant funds for the local economy and associated charities.”
The Famous Idaho Potato Bowl, featuring a top selection from the Western Athletic Conference (WAC) and the Mid-American Conference (MAC), will take place on Saturday, Dec. 17, 2011 at 3:30 p.m. MST and televised on ESPN.