Fox Soccer Channel Rebrands, Unveils New Logo

By Marcus Vanderberg Comment

Fox Soccer Channel is getting a makeover with a new name, re-designed logos, upgraded studio sets and new high-tech on-air graphics package.

Gone is “Channel” as the network will go by Fox Soccer as a nod to its audience through a variety of multimedia destinations (Fox Soccer, Fox Soccer Plus,,

“Our audience comes to FOX Soccer for one thing: to interact with the game they love. They are smart, they want new technologies, they want the best coverage,” said David Nathanson, Fox Soccer’s general manager. “The re-branding symbolizes our continued commitment to push the limits and evolve with the game in this country.”

The new Fox Soccer, Fox Soccer Plus, and wll officially launch on-air and and online on August 13, the start of the Barclays Premier League and UEFA Champions League seasons.