Fox Is Optimistic About Business News

By Brian 

Ad Age has a Q&A with Neil Cavuto:

 cavutomay8.jpgWhat’s Fox’s angle on business news? How do you do it differently?

We tend to look at the whole picture. I’m guilty of being an optimist and being positive because I see good numbers. You predict enough crashes and real estate fallouts, and eventually, like a broken clock, you’ll be right. The pessimists have been woefully wrong.

How is the tone different though?

Economic news has been reported in a very monotone way — if it’s about numbers, it’s automatically dull. It’s assumed you don’t have a personality if you’re interested in this stuff…This stuff jazzes me.