Forbes Wants To Compete With CNBC

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By Brian 

> Update: 12:42pm: “He is completely wrong,” a CNBC spokesperson responds. “CNBC reaches approximately 1.8 million in a typical day during business day hours (5A-7P) and 4.4 million in a week. We average around 200,000 viewers in an average minute (Which is how Nielsen expresses ratings, which I think is where his confusion is).”

In a video interview with Beet.tv, Forbes.com CEO Jim Spanfeller “predicts that eyeballs for Forbes’ online TV segments will pass those for CNBC.”

bullseyejuly21.jpgHe says: “That’s one of our bulls eyes out there is the fine people at CNBC. The idea is, then again, they have a relatively limited reach. I mean, I think if you look at their numbers they might get about 300,000 viewers in a day, so there will be a lot more than 300,000 streams because presumably people are watching some number of things throughout the day. But nonetheless we think we can get to that kind of a level of reach in a year, year and a half, maybe even sooner depending how fast video gets adopted online.” Here’s the rest…

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