The three network evening newscasts have been in a downward trend since the days of Tom Brokaw, Peter Jennings and Dan Rather. But for the first time since the 2001-02 season, all the three evening newscasts saw an increase in Total Viewers year-over-year.
Compared to the 2009-2010 season during the just completed 2010-11 season:
- NBC Nightly News with Brian Williams is up +2.7%
- ABC World News with Diane Sawyer is up +3.3%
- CBS Evening News with Scott Pelley is up +2.7%
The gain of a combined 637,000 total viewers in the 2010-11 season, followed a loss of 739,000 viewers in the 2009-2010 season; which means, while viewership is up, it’s not at the level it was in 2008-09, which saw the presidential election/inauguration.
NBC and CBS are also up in A25-54 viewers compared to last season: +1.4% for “Nightly News” and +1.7% for “Evening News.” “World News” was flat. Katie Couric anchored the CBS Evening News for the first 8 months of the season with Scott Pelley picking up in June. All three newscasts have also seen Executive Producer changes in the last few months.
Numbers for the 2010-2011 season:
|Program||Total Viewers||A25-54 Viewers|