Donald Trump Jr. was very good to MSNBC last week (his father too.)
For the first time in the network’s 21-year history, MSNBC was the most-watched cable network during weekday prime (Monday-Friday 8-11 p.m.) in total viewers. MSNBC averaged 2.34 million viewers, which put it ahead of Fox News, Disney, USA and HGTV. Fox News remained No. 1 in viewers for Total Day viewing.
MSNBC benefited from its coverage of new developments seemingly every day involving the president’s son and his meeting with a Russian lawyer, and others, during the campaign. Rachel Maddow was the No. 1 cable news show of the week, averaging 711,000 demo viewers and 2.94M total viewers. On all of cable, Maddow only trailed WWE on USA.
For the 5th straight week, MSNBC topped CNN during dayside (9 a.m. – 5 p.m.) in total viewers.
- Week of July 17, Total Viewers | Prime Time / Total Day
1. MSNBC – 2.335M / 1.251M
2. Fox News – 2.250M / 1.529M