“FNC Ad Revenue Modest, Net May Not Grab Top Renewal Rates” –Merrill


By Brian 

“A new report projects that Fox News Channel’s ad revenue will grow only 4 percent a year through 2010,” MediaPost reports. “Ad revenue pegged at $421 million for 2006 would increase to $502 million in four years, according to Merrill Lynch’s influential analyst Jessica Reif Cohen.”

More: “The Merrill Lynch report also cast some doubt on whether FNC will be able to garner $1 per sub a month in renewal negotiations with cable and satellite operators, although the Wall Street firm said an increase to .$50 would be a success.”