First Night Of NCAA Coverage Earns 1.0 Household Rating

The truTV experiment is off to a great start.

Last night’s doubleheader coverage of the First Four of the 2011 NCAA Men’s Basketball Championship averaged a metered market household rating of 1.0.

UNC Asheville vs. Arkansas-Little Rock delivered a.9 metered market household rating, while UAB vs. Clemson averaged a 1.1 overnight metered market household rating.

I knew I wasn’t the only person who knew how to find truTv thanks to Operation Repo.