Fox & Friends saw double digit gains year-to-year. The 7-9amET morning show is up 22% in Total Viewers, averaging 953,000 viewers this month. CNN’s American Morning is up 13% from last year, and is averaging 469,000 viewers.
MSNBC’s Morning Joe has dropped year-to-year. In 2007, MSNBC was airing Imus in the Morning from 6am-9amET. “Joe” averaged 343,000 in February, down 13% in Total Viewers.
Interestingly, in the A25-54 demo, the biggest gains from any show come from HLN, where Morning Express with Robin Meade is up 7% year-to-year for a third place average of 138,000 viewers. It is also up the most of any morning show in total viewers (23%).
Click continued to see how each morning show has fared, year-to-year.
| Network | ’07 Program | ’08 Program | Feb ’07 | Feb ’08 | % Change |
|---|---|---|---|---|---|
| FNC | Fox & Friends | Fox & Friends | 784,000 | 953,000 | +22% |
| CNN | American Morning | American Morning | 415,000 | 469,000 | +13% |
| MSNBC | Imus in the Morning | Morning Joe | 393,000 | 343,000 | -13% |
| HLN | Robin & Company | Morning Express | 224,000 | 275,000 | +23% |
| CNBC | Squawk Box | Squawk Box | 194,000 | 228,000 | +18% |
(Total Viewers / Nielsen Live only data)
| Network | ’07 Program | ’08 Program | Feb ’07 | Feb ’08 | % Change |
|---|---|---|---|---|---|
| FNC | Fox & Friends | Fox & Friends | 300,000 | 305,000 | +2% |
| CNN | American Morning | American Morning | 168,000 | 170,000 | +1% |
| MSNBC | Imus in the Morning | Morning Joe | 132,000 | 102,000 | -23% |
| HLN | Robin & Company | Morning Express | 129,000 | 138,000 | +7% |
| CNBC | Squawk Box | Squawk Box | 85,000 | 78,000 | -8% |
(A25-54 / Nielsen Live only data)