Feb. #’s: MSNBC & CNBC’s Olympic Boost

By Brian 

Broadcasting & Cable recaps the monthly ratings: “The Olympics helped give ratings boosts to both of NBC’s cable networks for the month of February.

MSNBC was up 47% in news’ target demo, viewers 25-54, for total-day viewing of an average 116,000 viewers, and up 35% in the demo during prime, to 153,000 viewers.

CNBC was up 72% in total-day viewing to an average 81,000 viewers in the demo, and 37% in prime to an average 81,000 in the demo.” More…