While the broadcast remains a distant third place, the “CBS Evening News with Scott Pelley” continues to show the most growth of the three evening newscasts. Compared to the same week last year the Pelley newscast is up 11% in total viewers and up +12% in younger viewers. ” The gap between Pelley’s broadcast and #1 “NBC Nightly News with Brian Williams,” has shrunk from 2.5 million viewers last year, to 2.1 million last week.
“ABC World News with Diane Sawyer” is up too: +8% / +6%, and for the 10th straight week also narrowed the gap with “Nightly.” Williams’ broadcast, too, saw year-over-year growth: +3% in total viewers and +5% in younger viewers.
With daylight saving time now underway, and Spring approaching, the challenge for all the shows will be to keep viewers tuned in for the evening newscasts.
Numbers for the week of March 4, 2013:
|• Total Viewers:||9,146,000||8,157,000||7,028,000|