ESPN, SEC Team Up For New Apparel Collection

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By Marcus Vanderberg Comment

The Southeastern Conference and the ESPN are teaming up to launch the “SEC on ESPN” apparel collection.

The t-shirt line includes nine graphics (six’s men’s and three women’s) and will feature slogans and logos from all 12 schools in the SEC, inspired by the conference’s traditions and rivalries.

“ESPN has shown its commitment to the SEC by bringing fans high-quality SEC sports programming on the network, and so partnering with the conference to reach fans in yet another way – consumer products – was only natural,” said Chris Brush, vice president, marketing, ESPN. “Fans love to show their pride for their favorite schools and the collection truly embodies what SEC on ESPN is all about.”

The “SEC on ESPN” will be sold exclusively at Dick’s Sporting Goods throughout the South and will be available online at DSG.com, ESPNShop.com and SECStore.com.

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