English Soccer Chooses Money Over Loyalty

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By Noah Davis

Alright! Another sponsor-related soccer controversy.

Less than a year ago, the Football Association (the ruling body of soccer in England) agreed to a four-year sponsorship deal with Fiat. The car company would become the FA’s “official car supplier,” for a price.

Apparently, that price wasn’t high enough. The FA pulled an about-face, striking a deal with Vauxhall, which will pay roughly $7.5 million pounds to replace Fiat.

For backing out prematurely, the FA has to pay around $750,000 to Fiat.