Election 2010: Univision Goes All-Out for ‘Destino 2010’ Coverage

By Alex Weprin 

With English-language election coverage spread out across the cable and broadcast networks, there are plenty of choices for interested viewers. Spanish-speaking viewers that want to find out the latest results have fewer options.

Luckily, Univision is bringing out its star anchors for its midterm election coverage, which it is calling “Destino 2010.”

Jorge Ramos and Maria Elena Salinas, who are the co-anchors of the network’s evening news program “Noticiero Univision” will lead the coverage, joined by late-night news anchors Edna Schmidt and Enrique Teuteló. Coverage will begin with the evening news at 6:30, followed by additional live coverage at 10 and 11:30 PM.

Advertisement

Analysts will include Democrat Maria Cardona and Republican Adolfo Franco, along with Arnoldo Torres, and Helen Aguirre Ferre.

“This is shaping up to be a historic Election Day in the U.S., with the balance of power in Congress on the line, and – of particular interest to many of our viewers – several Congressional races involving Hispanic candidates expected to go down to the wire,” said Alina Falcon, Univision Communications’ president of News in a statement.  “Our entire national and local news teams around the country have been focused on this election for a long time, and we will continue to track the Hispanic vote, which will undoubtedly play a critical role on election night.”

UNIVISION COMMUNICATIONS TO DELIVER COMPREHENSIVE MULTIPLATFORM MIDTERM ELECTION COVERAGE ON NOVEMBER 2ND, 2010

Univision’s Television, Online and Mobile News Site and Radio to Keep Audiences Updated on Election Day Developments, Including Control of Congress and Potential Hispanic Gains in Key Races

MIAMI, FL, OCTOBER 28, 2010 – Univision Communications Inc. today unveiled its multiplatform plans to keep audiences informed on all the developments as they unfold on Election Day. Throughout the day on Tuesday, November 2, 2010, Univision Network, Univision Interactive Media’s online and mobile news site available at www.UnivisionNews.com, and Univision Radio will provide extensive Election Day coverage. A completely interactive experience, Univision will incorporate viewer comments and questions into its broadcasts. Additionally, touch screen technology will be utilized on air to enhance coverage throughout the night.

“This is shaping up to be a historic Election Day in the U.S., with the balance of power in Congress on the line, and – of particular interest to many of our viewers – several Congressional races involving Hispanic candidates expected to go down to the wire,” said Alina Falcon, Univision Communications’ president of News.  “Our entire national and local news teams around the country have been focused on this election for a long time, and we will continue to track the Hispanic vote, which will undoubtedly play a critical role on election night.”

Dubbed “Destino 2010,” Univision’s Election Day coverage will be led by Jorge Ramos and Maria Elena Salinas, co-anchors of the Network’s national evening news program “Noticiero Univision.” Edna Schmidt and Enrique Teuteló, co-anchors of “Noticiero Univision Ultima Hora” (Univision Network’s Late News), as well as the full network news team will report live from key races around the country, with analysis provided by Democrat Maria Cardona and Republican Adolfo Franco, along with renowned expert on Hispanic issues,Arnoldo Torres, and political analyst Helen Aguirre Ferre.

Univision Network

The Network’s Election Day coverage will begin with news updates during morning show “DespiertaAmerica” (Wake-Up America), and then pick up with special “Boletines Electorales” (Election Bulletins) at the top and bottom of every hour, starting at 1 p.m. ET/PT and running into primetime.  These bulletins will look at issues such as voter turnout, the mood of the nation, and last minute campaigning. In primetime, elections briefs will focus on projections, results and reactions from candidate headquarters.

The 6:30 p.m. edition of “Noticiero Univision” will focus on covering the elections from all angles.Additionally, a special primetime election program “Noche de Elecciones” (Election Night) will be broadcast live at 10 p.m. ET, with Ramos and Salinas looking at updated projections, analysis and results, with the daily, 11:30 p.m. news program “Ultima Hora” featuring results and examining the new U.S. political landscape. All editions will be updated for all time zones. Special Election Day coverage on Univision Network will run through 3 a.m. ET.

Moreover, local Univision Television Group stations will also be featuring extensive coverage and hourly bulletins throughout the day, focusing on races in their markets.

UnivisionNoticias.com

The dedicated online and mobile news site, available at www.UnivisionNoticias.com, will feature the most complete and comprehensive coverage of legislative and gubernatorial elections around the country. This will include:

·         Live and continuous online coverage from 9 p.m. to 3 a.m. ET, beginning with a half-hour special web-only edition of “Noche de Elecciones” co-anchored by Ramos and Salinas from 9 p.m. – 9:30 p.m.;

·         “Destino 2010” – a special section solely dedicated to the elections, including the latest news about candidates, ballots and hotly-contested races, along with blogs, polls and interviews. This will include close coverage of key elections in the most-populated states such as New York, Florida, California, Illinois and Texas; resources regarding how and where to vote; and an online interactive map with live results as they come in;

·         To-the-minute, real-time results, with detail and perspective provided by Univision Network and Univision Television Group online videos; and

·         Coverage from local elections across TV and Radio online and mobile sites, including community reactions and the latest on local races and propositions.

Univision Radio

Univision Radio stations around the country will be providing updates as results come in and covering the voting experience. Moreover, the stations will do special reports and analysis with Univision local radio personalities as well as interviews with Univision local TV reporters; will take listeners calls sharing their voting experience and reinforcing the importance of going out to vote; and interview representatives from various community organizations, including the National Association of Latino Elected and Appointed Officials (NALEO).

Univision Communications has delivered unprecedented election coverage continuing its commitment to inform and engage the Hispanic community in the U.S. electoral process. Leading up to the midterm elections, Univision aired weekly interviews with candidates on the network’s national Sunday morning public affairs show “Al Punto” (To the Point); hosted historic Spanish-language debates in key races, and extensively covered the candidates and key issues on Univision Radio, www.UnivisionNoticias.com and in local and regional public affairs programming on its stations across the country.

Advertisement