“Downsizing MSNBC?”

The Hudson Reporter addresses the MSNBC-moving rumors:

“MSNBC, like CNBC, is costing NBC a lot of money,” Porter Bibb, a managing partner in Mediatech Capital Partners, says. “It’s an indulgence that probably is never going to pay off. A move to 30 Rock makes a lot of sense. Neither MSNBC nor CNBC have really ever found their niche, and NBC itself is in kind of a black hole right now. Candidly, folding MSNBC into Englewood Cliffs makes even more sense than bringing them into New York. But if they are going to bring them into 30 Rock, then they are really downsizing MSNBC.”

In the story, I say: “One theory that I’m hearing… would move some MSNBC employees to NBC’s main headquarters at 30 Rockefeller Plaza in Manhattan, and some to Englewood Cliffs…”