For the first time, Fox Business Network’s “Lou Dobbs Tonight” topped CNBC’s “The Kudlow Report” head to head in total viewers at 7 PM for a whole week last week. In the key adults 25-54 demo Larry Kudlow’s show was still on top, but it was close, only leading by FBN by 4,000 viewers.
Lou Dobbs Tonight: 139,000 total viewers, 28,000 A25-54
The Kudlow Report: 122,000 total viewers, 32,000 A25-54
In April, Dobbs topped CNBC in the 7 PM hour, but it was split between Kudlow and a documentary. CNBC still has a distant lead over FBN ratings-wise in most hours 9it is also in nearly twice as many homes), but 7 PM is a big one for the channels, as it bridges the gap between the dayside business programming and the more casual primetime shows.
The challenge now for FBN is to try and pick up ratings momentum in its other dayparts.