“Ditch The Geezer Ads”

Interesting: “Want younger viewers for the evening news? Ditch the geezer ads, says ABC World News anchor Charlie Gibson.”

Gail Shister writes: “If networks are serious about luring pre-Social Security eyeballs, they should replace commercials for adult diapers, dentures and ‘patent medicines’ with spots for younger, sexier products, in Gibson’s view.” More…