‘Crazy Larry’ O’Donnell on His 10 p.m. Show’s Branding

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By Alex Weprin Comments

Soon-to-be MSNBC 10 p.m. host Lawrence O’Donnell appeared on “Morning Joe” today, where he talked about the branding for his new show.

“All I have been doing these days is meeting with the marketing people about how to brand me as the 10 p.m. voice of MSNBC,” O’Donnell said. Host Joe Scarborough, helpfully, suggested he use the moniker “Crazy Larry”:

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(h/t Mediaite)