A new study from Comedy Central (yes, that Comedy Central) and TRU Insights sheds light on the political habits of Millennials, people aged 16-32.
Among the surprising results: a majority of millennials surveyed say they still get their election news from network TV newscasts and cable news, and while it is fun to say that “The Daily Show” is a source of election news, the reality is they get their news elsewhere, and turn to the comedy shows for fun.
“Most say that they get facts and insights from a variety of mainstream news sources; however Millennials are going to political comedies/satires to gain perspective on the issues,” the report says. “When it comes to political comedy/satires, Millennials don’t watch to get informed; they watch because they are informed.”
Frequent Sources of Election News:
• 68% Network News
• 58% Online Aggregator (Yahoo!, Google)
• 56% Cable News
• 52% Facebook or Twitter
• 50% Political Satire Shows (The Daily Show, The Colbert Report, Weekend Update)
• 50% News Website
• 44% Newspaper
• 37% Late Night Talk (The Tonight Show, Late Night)
Comedy Central also posted a chart and video detailing “5 Ways to Win The Millennial Vote Through Humor.” As it happens, President Obama is on “The Daily Show” tonight:
< The entire report is embedded below. Millennials and the 2012 Election