CNN spokesman Matt Dornic took to Twitter this afternoon, to go after MSNBC’s new digital destination the shift. Dornic oversees the PR strategy for CNN Digital, which, earlier this month, announced it would be expanding its web series beyond covering politics.
I give @MSNBC‘s new venture @shiftmsnbc about as long as Ronan Farrow. No offense, #shifthappens.
— Matt Dornic (@mdornic) December 15, 2014
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Oh MSNBC… Congrats on ur #shifthappens press but please hire someone who gets digital video. Er, never mind. Ur doing great! Keep it up.
— Matt Dornic (@mdornic) December 15, 2014
“We’re flattered by the attention,” an MSNBC insider tells TVNewser. “Admittedly, we’re a little surprised by his defensiveness, but, hey, #shifthappens.”