Cumulus Media’s Westwood One is launching a new news service using the resources of CNN. The service will offer radio stations nationwide access to broadcast, breaking news, wire service and digital content from CNN for use on the air and on their websites.
Interestingly, it was Dial Global, the precursor of the current Westwood One, which sounded the death knell for CNN Radio. In 2012, Dial Global dropped CNN in favor of NBC News as its news provider.
The new service will enable Westwood One’s more than 10,000 affiliates to broadcast national and international news acquired by CNN but branded with their own call letters and station slogans.
“People that are serious about the business of news are in business with CNN,” said Ed Stephen, SVP and General Manager for CNN Newsource. “We look forward to helping Cumulus build a world-class radio news service.”
After years of cuts and service agreement changes, CNN got out of the radio business last year. When it shut down, CNN Radio was digital only, and consisted of podcasts.