CNN, Facebook Partner On 2012 Election Initiatives

By Alex Weprin Comment

CNN and Facebook are partnering up on a handful of 2012 election initiatives. The deal gives CNN and its anchors some very prominent placement in official Facebook apps and pages.

Among them: an “I’m Voting” app that will let users share their views on politicians and issues. That app will also serve as a “second screen” hub for CNN’s political reportage. CNN and Facebook will also partner on metrics that look at political opinions through the site’s users, and on surveys that attempt to gauge views on key issues.

Our sister site AllFacebook has more details on the partnership.

Elsewhere, CNN’s senior VP and GM of digital, KC Estenson, talks to AdWeek about

Is that very different than the dynamic at Fox News, which dominates the TV news ratings?
When I see the ratings stories and I see CNN getting bashed on TV, there is a huge story being missed. Our viewers consume media in a very modern media way. The traditional model works very well for Fox. That’s not our audience. Our viewers are educated, affluent, sophisticated. They’re global traveling citizens. The story about this brand is that its consumption habits are leading-edge.