“CNN is seeking to bring its brand to life beyond the TV, PC and cellphone screens by forming a division devoted to event marketing,” today’s NYT reports.
“The new CNN Events division, under the auspices of the advertising sales department, will put on panels, conferences and meetings on newsmaking and newsworthy subjects. Although the events will not be televised on CNN, the network’s reporters and anchors will serve as speakers and moderators.”
CNN advertisers will sponsor the events. The first one is called the CNN Inspire Summit. It’s sponsored by L’Oréal Paris and will “salute women for achievements in fields like politics, medicine and philanthropy…”
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