CNBC Takes Viewers ‘Inside the Sports Illustrated Swimsuit Issue’

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By Chris Ariens Comment

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On Tuesday, CNBC debuts its latest doc, “Inside the Sports Illustrated Swimsuit Issue.”

CNBC’s sports biz reporter Darren Rovell reports on what the annual SI Swimsuit Issue — a $1 billion multimedia franchise — means to parent company Time Inc.

“Business Model: Inside the Sports Illustrated Swimsuit Issue” premieres Tuesday at 9pmET. The 2010 edition hits newsstands and SI.com the same day.

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