CNBC Reports with Dennis Kneale is going away effective today. Beginning Monday the 8pmET hour will be replaced with CNBC documentary programming, which means CNBC’s entire primetime will be made up of docs.
CNBC spokesperson Brian Steel tells TVNewser, “Due to the incredible success of CNBC’s original documentaries CNBC is committing additional resources and programming to its long form unit.” Kneale will now be a part of “Power Lunch,” Monday-Friday from Noon-2pmET.
The NYObserver’s Felix Gillette caught up with Kneale this afternoon. “They always told me it was a temporary gig,” says Kneale. I was lucky to have 5 months anchoring my own show on national television. It was fun.”
“The quality was high,” he added. “The ratings were low.”
How low?
The average for September was 103,000 Total Viewers and 35,000 in A25-54, both considered scratches on CNBC. (per Nielsen, a program will scratch on CNBC if it’s below 123,000 Total Viewers and below 53,000 in A25-54)
Jerry Burke, a former Fox News executive, who had been overseeing CNBC Reports will stay on with the network.
Upcoming CNBC original documentaries include: “The New Age of Walmart” on September 23rd; “Coca-Cola: The Real Story Behind The Real Thing” on November 11th; and “Inside the Mind of Google” on December 3rd.”