CNBC Looks Into “The Oprah Effect”

By Chris Ariens 

Here’s one way to get Oprah Winfrey on in prime time – produce a documentary about her.

Next Thursday, CNBC debuts “The Oprah Effect,” a documentary about Winfrey’s multi-billion dollar impact on business, including how a brief mention by the queen of influence can turn entrepreneurs into millionaires. Carl Quintanilla hosts “The Oprah Effect” next Thursday at 9pmET, with an encore Sunday, May 31 at 10pmET.

Related: NBC Went to Oprah Before Leno for Prime Time

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