“CBS Sunday Morning” has been on something of a ratings renaissance. The Sunday morning show, which differentiates itself from the Sunday competition by focusing on feature stories and culture, had its best season in total viewers since the 1992-1993 season, and its best May sweeps since Nielsen “People Meters” were first used in 1987.
“Sunday Morning” has been averaging 5.67 million viewers during the 2012-2013 season, up +8% from the 2011-2012 season. In the adults 25-54 demo, it has been averaging a 1.5 rating/07 share, up +7%. It was its best season in A25-54 since the 2009-2010 season.
For sweeps, “Sunday Morning” was handily the top Sunday morning news program, averaging 5.57 million viewers, including a 1.5 rating/07 share in A25-54. In addition to being the best total viewer delivery since at least 1987, it had its best demo performance since 2007, and was up double digits compared to May of 2012.