“Where have we heard that music before,” asked Brian Williams as the NBC News election theme ushered in the inaugural edition of MSNBC’s The 11th Hour Tuesday night. “While it may not be the 11 o’clock hour where you are watching, we are nearing the 11th hour for this presidential campaign.”
The live, half-hour broadcast focused exclusively on the fight for the White House, including after-the-evening-news soundbites from the candidates, including Donald Trump‘s appearance in prime on Fox News Channel’s The O’Reilly Factor.
Williams debriefed correspondents Kasie Hunt and Hallie Jackson, talked to Washington Post reporter Robert Costa, aired a pre-taped “one-on-one” interview on the state of the race with former GOP presidential candidate John Kasich, and held a round-table discussion of the day with panelists including Eugene Robinson and Nicolle Wallace.
I will be on @MSNBC tonight with Brian Williams during the 11PM ET hour. Hope you can tune in! @11thHour #11MSNBC pic.twitter.com/bngQuicRcM
— John Kasich (@JohnKasich) September 7, 2016
Williams later described The 11th Hour as a “pop up broadcast” which will pop back up nightly—but not indefinitely. “We will be here at this hour from now until Election Day, when we will cancel ourselves.”