Bloomberg’s Betty Liu: ‘I always think about viewers when I’m doing an interview’

By Merrill Knox Comment

Bloomberg TV’s Betty Liu is profiled in her alumni magazine, the University of Pennsylvania Gazette. Liu talks about the trajectory of her journalism career, and reveals what’s going through her head while she hosts “In the Loop”:

“I always think about viewers when I’m doing an interview,” Betty Liu is saying. “If they’re going to spend five minutes with me and listen in on an interview, what do they want to get out of it? There’s always a way you can ask a tough question without putting them off. There’s an art to it and I definitely had to learn the art.”

“I love what I do and I think that shows,” says Liu. “Even though I accidentally fell into business news, I have grown to love every part of it—so I want to do more of it. Luckily I have an opportunity at Bloomberg where if I have an idea, if they like it, they’ll go for it.”