President Obama will give his first post-election one on one interview to Bloomberg TV. Bloomberg White House correspondent Julianna Goldman will interview the President, and it will air on BTV at 12:30 PM. The big topic of discussion will be the fiscal cliff, but other topics are on the table as well.
The decision to go with Bloomberg is meant to send a message to Wall Street. Bloomberg TV is not rated by Nielsen, but is believed to have far fewer fewer than both CNBC and Fox Business Network. That said, the network has an audience comprised almost exclusively of high-value Wall Street executives and traders, exactly the sort of people the President is trying to reach about his economic policies right now. Even more importantly, the interview will almost certainly be transmitted to all of the Bloomberg Terminals that occupy desks in the big banks and Wall Street firms. The Terminals are a far more effective way to reach those people than any TV network.
After his re-election, President Bush gave his first interview to Univision’s Jorge Ramos.