Bloomberg TV Eyes the Tech Crowd With New Show

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By Alex Weprin Comment

This week Bloomberg TV launched a new show based out of San Francisco focusing exclusively on the technology business, “Bloomberg West.”

Today the show has a pretty good get, as Comcast chairman and CEO Brian Roberts will appear live on the program. Roberts will be up against one of the biggest shows on the financial channel his company owns, CNBC, in the form of “Mad Money.”

Former CNN producer Ted Fine is the executive producer of the show, and told Beet.tv:

“We’re not going to cover Wall Street the way that business television has covered it. We might not cover it much at all.”

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