Bloomberg Media Group CEO Justin Smith has completed his 100-day review of the company. He talks to Digiday about his plan to build a “leading digitally-led, multi-platform media company for global business,” a project he says will require “re-imagination and re-invention” across all Bloomberg’s platforms, including TV:
You identify digital video as a large opportunity. Why?
The main advantage is we are in the video business 24/7 around the world. We have large live television and digital video operations in New York, Hong Kong and London. We have the ability to produce a quality standard that’s different than what you’re seeing from a lot of the other entrants who come from other platforms outside TV.
In a Medium post, Smith expands on his television strategy:
Television is traditional media’s most resilient business and Bloomberg Media intends to compete vigorously with a strong and expanding global television product. By broadening the target market from financial professionals to global business professionals, we will establish a new category of business TV available in 340 million homes around the world.
Our TV content will be closely integrated with the new Bloomberg digital destinations, and our content viewing experience will be designed for consumption across multiple platforms. While we currently lag our traditional linear competitors, we are well positioned to disrupt with direct streaming, over-the-top, and on-demand experiences.