Bloomberg TV recently launched a new program, “On The Move with Francine Lacqua,” mostly covering the European market openings and financial news out of Asia. “On the Move” debuted on August 25th, but Bloomberg viewers in the U.S. might have missed it because Lacqua appears in the middle of the night.
The program, which airs at 3am our time, broadcasts out of the UK and is primarily targeted toward the network’s international audience.
Bloomberg TV’s new strategy appears to involve getting more aggressive overseas and TVNewser hears that Bloomberg will be announcing the addition of new broadcast talent in Asia and Europe in the coming weeks.
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