Following up on last week’s post: Fox News VP for digital media Jeremy Steinberg says the goal of Fox News Flash “is to drive awareness of the Fox News Channel as well as attracting a younger audience and meeting the news needs of MySpace users,” The Hollywood Reporter’s Paul Gough reports.
Steinberg says: “The idea is to produce for the medium, like we did for the channel (when it started). The goal online is to do the same thing because, as we know, the expectations of consumers are completely different online versus on-air.”
Other newscasts will be doing their own Flashes very day in the future. More…
> Also: MediaWeek has a similar story…
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