BBC Marches to U.S. Traffic Records in March

By David Cohen Comment

BBC drew more than 19.3 million unique U.S. users in March, an all-time high, according to data from comScore, marking a 35 percent gain from its February unique user total.

Page views of 273 million for the month also represented a record, and the total was up 30 percent compared with February.

The BBC earned eight Webby Award nominations, including two for products that debuted in 2010: BBC Travel and the BBC News iPad app.

“By coupling our unparalleled U.S. news investments with our talented digital teams, we have delivered a comprehensive, global news product that increasingly is the site of record in the U.S. market,” says BBC Worldwide America chief operating officer Ann Sarnoff.