As Biz Interest Grows, Viewers Getting Crash Course

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By SteveK Comment

quick_10-6.jpgThe Boston Globe’s Joanna Weiss writes about the balance needed to present business news information to viewers in a way they can understand and appreciate.

She uses a weather analogy to describe the difference between “business news” and “regular news.” “The anchor can affect the direction of the storm,” writes Weiss. “Or speak in a language you may not understand. Or get so caught in the market’s momentum that it’s hard to tell political analysis from panic.”

glick_10-6.jpgFBN’s Alexis Glick says it’s easy to get caught up in the “mechanics” of telling the story. “We just get too inside the minutiae of the arguments that are going on internally between Wall Street and congressional members and economists,” she says.

Also quoted in the story are CNBC’s Becky Quick, Joe Kernen and FBN’s Eric Bolling, who describe the “thousands” of emails they have been receiving. And the viewers appreciate the response. Kernen says, “some have e-mailed to say that after watching for a few days, they now understand much more of the business language they’re hearing.”

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