As Advertisers Flee, O’Reilly Sees Double Digit Ratings Growth

By Chris Ariens Comment

O'ReillyAdweek

A lack of paying sponsors hasn’t hurt Bill O’Reilly’s ratings.

Last week, his O’Reilly Factor averaged more than 3.7 million total viewers and 652,000 in the A25-54 demo, giving him the No. 1 show of the week in both measurements, and breaking Rachel Maddow‘s winning streak in the demo.

O’Reilly was up double digits from the same week last year: up +28% percent in viewers and up +42 percent in the demo.

Among viewers, his was the No. 2 show of the week on cable TV, after USA’s Monday Night Raw.

O’Reilly hosted his show all 5 days last week, including Friday. The last time he was in on a Friday night was Jan. 20, inauguration night. That Friday telecast drew 3.8 million viewers and 759,000 in the demo, beating two broadcast shows: NBC’s First Date and Fox’s Rosewood.

O’Reilly has seen more than 60 advertisers pull their ads from his show after the New York Times reported that O’Reilly and Fox News paid $13 million to 5 women to settle harassment accusations.

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